Burger King Protests the Pink Tax
Burger King's latest advertisement addresses the pink tax- an extra charge put on women's health and toiletry products simply because they are made for women. Women's deodorant, razors, and the like all cost more than the men's counterparts despite having very similar ingredients. Menstruating women also have the added charge of purchasing pads or tampons, which can add up during the course of a lifetime. BK humorously depicts two boxes of their chicken fries; one is dressed in a pink box and priced at a higher amount to show how ridiculous it is for women to pay more for these health products.