In the wake of several brands’ decisions to go fur-free, Everlane announced last week that it plans to eliminate all virgin plastic from its supply chain. The company, which operates on a direct-to-consumer model that promotes radical price transparency and ethical manufacturing, has become known over the past couple years for its signature easy basics. Going forward, all Everlane products containing synthetics will be made from recycled alternatives. This announcement comes in anticipation of the company’s “ReNew” collection, dropping October 24, which will feature outerwear made from over 100 million recycled plastic bottles. In a statement delivered last Thursday, CEO Michael Preysman stressed the importance of companies taking the lead in lessening fashion’s impact on the planet. Going forward, Praysman said, the company hopes to inspire other brand to use renewed materials.
Discuss
What do you think of Everlane’s decision? Do you think this move will inspire other companies to do the same?
Further Reading
Click here to read The Guardian’s report on the looming plastic crisis.
Action Item
Make small changes in your own life to reduce your environmental footprint. Think about forgoing plastic straws from your drink, and encourage your friends and family to do the same.
Read more on Refinery29 | Image: Everlane
