#DiaARMy Campaign Celebrates You

It's summer and the weather is hot. Dia&Co's, a plus size brand, found that customers were still requesting long sleeves for the summer. Instead of giving in and designing what customers want, Dia&Co is making it a mission to spread a little body positivity instead. For the hottest week in July, the brand is encouraging people to show their arms, legs, backs, and stomachs every single day.

Read more on Bustle | Image: Courtesy Dia&Co