After 80 years of production, Glamour magazine is ceasing print operations. The announcement came on Tuesday from publisher Condé Nast, followed by news that the outlet would continue to “celebrate big moments” with special-edition issues while channeling more energy into digital media. This news comes after reports that Condé Nast lost over $120 million dollars in 2017 and follows the general trend pointing toward the decline of print media. Even so, Glamour catered itself well to the 2010s woman, with articles about feminism, woman entrepreneurs, and changemakers as the center of every issue. The publication also celebrated it’s Women of the Year issue each winter, which honored women from all walks of life; past honorees include Michelle Obama, Malala, and Diane von Furstenberg. It’s telling, then, that even commodified, well-packaged women’s empowerment isn’t enough to keep a magazine from languishing on the shelves. Going forward, Glamour’s demise in print invites questions about the potential of women’s media, and whether or not the medium itself needs to be redefined entirely.
For Further Reading
Check out this article written by a younger reporter with qualms about the kind of commodified feminism one could say Glamour promoted.
How do you define “women’s media”?
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