GRRRL Adds Activism To Athleisure

Founded by American entrepreneur Kortney Olson, Australia’s first female arm-wrestling champion, the creator of Kamp Konfidence - short, skills-based residential workshops tackling the issues limiting teenage girls - and a highly successful former sales manager for car dealerships, GRRRL Clothing is a female championing athleisure e-brand.  GRRRL offers an important alternative for women of all sizes as it identifies more with weightlifting. Olson, who is vocal and articulate regarding wellbeing, self-love and acceptance and no activities are excluded, but the focus on the rougher, tougher fringe sports such as weightlifting, bodybuilding, martial arts and ultimate fighting undeniably offers a more potent vehicle for driving wider female empowerment.

Read more on Forbes | Image: GRRRL CLOTHING


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