H&M Tackles Environmentalism And Feminism

 
 
 

While fast fashion retailers such as H&M are some of the most prominent detriments to the environment, the Swedish mega-brand is looking to do some good. The company recently implemented a recycling program at its stores worldwide and also began producing a line of eco-conscious clothing. The pinnacle of the brand’s efforts, however, is the Global Change Award, an annual competition that gives a cash prize to companies with an eye for environmentally-friendly innovations. While past winners include Agraloop, a brand that makes sustainable bio-textiles from leftover food crop harvests, and Algalife, which uses algae as a bio-fiber and eco-safe dye, this year the competition is focused on “ideas within digitalization.” Through continued efforts to heighten its own eco-consciousness, H&M hopes to not only lessen the impact of fashion production on the environment, but also to end the exploitation of garment laborers—many of whom are women and young girls in developing countries.

 

For further reading:

No matter what national policy says, it’s our job as individuals to do our part to help our environment. Read these tips on how to live more sustainably from a group of environmentally-conscious media influencers

 

 

Discussion Question:

What are your thoughts on the fashion industry’s contribution to global warming? Do you think H&M’s efforts are worthy of applause—or too little, too late?

 

Action Item:

While retail giants like H&M are easy on the wallet, their production methods are exactly the opposite for the environment. Challenge yourself to give up fast fashion for a month—not only will you be flexing your environmental activist muscle, but you might just quit your online shopping habit, as well.

 

Read more on Forbes |  Image: Munshi Ahmed/Bloomberg


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