It’s Great To Be Grey

After seeing celebrities like Ariana Grande and Beyonce spending hundreds of dollars to dye their hair shades of silver and grey, women have chosen to stop trying to cover their natural grays and embrace it. Since the early 1950s, hair companies such as Clairol and L’Oreal have conveyed through advertising that dying hair makes women remain youthful and fertile. However, many women have realized that greying is natural and beautiful, and began using Instagram to create communities of supportive, like-minded women.

Read more on BBC | Image: @KATEDINOTA on Instagram