Retail came one step closer to serving a significant portion of the US inclusive fashion market opportunity last week when J.Crew announced the launch of a new, size-inclusive collection called Universal Standard for J.Crew. The line offers clothing in sizes ranging from XXS to 5X, and dozens of articles about the collection have already appeared in the mainstream and fashion press, signaling that awareness of the plus-size market opportunity is undoubtedly growing. J.Crew’s announcement last week will create a land grab mentality for retailers and brands that are clamoring to establish a position in the underserved inclusive fashion market.
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