Often, women, and particularly women of color, have trouble finding makeup shades that match their skin tones because the cosmetic industry has long catered to only a specific set of women (read: white women). But now, some cosmetic brands are striving to be more inclusive in their products and shade ranges. M.A.C Cosmetics just expanded their Studio Fix Fluid SPF 15 Foundation line to 60 different shades! Along with this, they have expanded their concealer to 33 shades, expanded the matte Studio Fix Powder Plus Foundation to 53 shades, added nine shades to the loose Perfecting Powder line, added two Conceal and Correct Palettes, and added two new Sculpt and Shape contour palettes. M.A.C. is making fantastic strides on inclusivity, and we are living for it!
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Curious about what other brands are doing to be more inclusive? Click here to find out.
Why do you think many brands are so far behind in making more extensive shade ranges?
Try to shop at brands that are making inclusive products such as Fenty Beauty, Make Up For Ever, or Milk Makeup!