Happy Pride! It makes me so happy to see all of the support for the LGBTQ+ community on social media and real life. In recent years, big brands have been more and more involved too, coming out with rainbow collections in honor of Pride. And while these companies may have a few cute pieces to wear to your local Pride, what are they doing to benefit the LGBTQ+ community when July 1st comes around?
Big fast fashion retailers are no stranger to stealing ideas from the queer community, and capitalizing off of their struggles. And while releasing collections in honor of Pride is a great way to raise awareness, I want to put the spotlight on a few queer-owned/led brands. These nine brands are smashing societal standards and breaking gender norms as we know it. Clothing is part of our identity, and everyone should feel confident in what they wear.
BRUJAS isn’t just a clothing line: It’s an organization that focuses on political activism through several forms including skateboarding, art, and fashion, of course. Their clothing is for everyone, from the skatepark to daily strolls.
Founded by Brooklyn-based couple Laura Moffat and Kelly Sanders Moffat, Kirrin Finch is a menswear inspired clothing line made to fit femme and non-binary bodies. The Moffats noticed that there weren’t many brand that fit their style and their bodies, so they created a clothing line that did. The best way to get something done is to do it yourself, am I right?
“No sesso” mean “No sex/gender” in Italian, which is fitting for this non-gender conforming brand. They have a wide range of colors, patterns., and sizes, so there's definitely something for everyone. No Sesso is setting out to change the streetwear and editorial world by making it more inclusive for all.
WildFang is a clothing line catered to femme, carrying up to size 20. I’m immediately drawn to women-owned businesses, and I fell in love with WildFang the second I discovered it (my favs are the button ups). In addition to their own brand, Wildfang also carries a few other brands like RVCA and Volcom.
Rebirth Garments specializes in undergarments for queer and disabled youth. Founder and activist Sky Cubacub noticed the lack of accessibility to essential accessories and garments for those of these identities and set out to change this. Everyone should feel confident in their clothes, and Rebirth Garments is making sure that everyone is included.
Premme is redefining plus-size fashion as we know it. There’s an extreme disconnect between mainstream fashion brands and the average size of a woman is America. It’s hard to picture how clothes may look on you when the model is ten sizes smaller than you. Women above a size 12 aren’t anomalies; they’re everywhere and should be equally represented and celebrated. Premme is owned by Gabi Gregg and Nicolette Mason, both of whom are plus-sized. I think that’s extremely important, because they both have experienced first hand how it feels to be excluded from the market. By having this knowledge, they can cater to the needs of plus-sized femme for a more personalized, inclusive experience.
Owned by queer fashion icon Becca McCharen-Tran, Chromat is making waves in the realm of body wear. “Sustainable” and “swimwear” aren’t two words I usually hear in a same sentence, but Chromat is changing that. Their swimwear is made from nylon spun from fishing nets and post-consumer plastic bottles! Saving the planet AND looking great while doing it? I’m here for it.
When it comes to the latest trends, FLAVNT Streetwear is killing the game. Their mission is to create clothing that make everyone feel confident, and accepted. FLAVNT features models from the LBGTQ+ community, in an effort to give them the visibility that’s so rightfully deserved. Based in Austin, Texas, FLAVNT is all about giving back to the LBGTQ+ community. So far, they’ve held 12 fundraisers that have helped twelve amazing people with beautiful stories get top surgeries, breast augmentations, and several other procedures to help them feel their best self. (Read more about their partnerships here!)
By women, for everyone. STUZO CLOTHING is a gender-free clothing brand that celebrates all forms. All of their clothing is unisex, which I personally love. Alongside their seasonal collections, Stuzo Clothing has quite a few pieces that celebrate the LBGTQ+ community along which other marginalized groups.
By supporting queer-owned businesses, you’re supporting the queer community. These brands aren’t just clothing brands: Each and every one of them are doing great things for the LGBTQ+ community, whether it be big or small. Their voice is impacting the lives of so many, and I think that's a beautiful thing.
Representation is so important, especially for the youth of today. The owners of the brands listed above are paving the way for the next generation of queer youth; letting them know that if they can do it, so can you.