Non-Traditional Female Candidates Rewrite Political Playbook

This election cycle, female candidates are breaking traditional rules for how they should present themselves. Political ads like those of 29-year-old Abby Finkenauer, Democratic Congressional candidate, and Wisconsin Senator Tammy Baldwin, display complexity, vulnerability, and individuality. Female candidates are discussing policy intertwined with personal stories, displaying traditionally taboo physical attributes like tattoos and natural hair, and directly calling out sexist men. Christine K. Jahnke, consultant to Democratic women, stated women are "rewriting the playbook" when it comes to campaigning. 

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