Not the Taylor Swift Syndrome: Fender CEO Speaks Out on Increasing Female Guitarists


A few months ago, a report stated that females now make up 50% of guitar players in the United States and the United Kingdom. The CEO of Fender Guitars, Andy Mooney, spoke out on the changing landscaping of musicianship specifically with regards to the guitar. When describing what was once known as the “Taylor Swift Syndrome,” Mooney stated, “the diversity of the guitar is beyond the advent of punk.” Mooney believes online learning methods are partially responsible for the growing female interest in guitar and eliminating the “intimidation factor.” Although Mooney acknowledges picking up a new instrument can be intimidating for anyone, he tells that it can be particularly challenging for women; “I went into a store with a very accomplished female guitarist and the clerk came up to her and said ‘Are you looking for your husband or boyfriend?” The CEO also suggested that increased visibility of female musicians as role models can account for the increased interest in the instrument.

For Further Reading

Research organizations that support young female musicians. Explore Rock n’ Roll Camp for Girls Los Angeles.


Discussion Question

Do you play an instrument? If so, how many women did you see playing the same instrument as you?

Action Item

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