Nylon: Staying True To Their Roots While Embracing New Trends

Nylon, an openly feminist and liberal media site, is attempting to rebrand beauty routines as  self-care rituals - a time to focus on yourself, your appearance, and your mental health. Nylon is also making history by honoring female beauty entrepreneurs, (their innovator of the year award went to Jessica Alba, founder and face of The Honest Company.) Nylon is in the crossroads, trying to keep their brand’s pop-culture obsessed readers engaged while also showing that the beauty industry can be more than skin deep.


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