Questioning the Authenticity of Feminist Brands

  • Last month, businessman Alan Martofel has confronted by the employees of his company, Feminist Apparel, after Marotfel was accused of being an admitted sexual abuser to women. They asked him to resign his position and he, in turn, laid off his company’s entire workforce. Feminist Apparel is a case study in the cynicism with which businesses have begun to approach the real, abstract, human concerns of their potential customers that have nothing to do with individual purchase choices. Let Feminist Apparel be a cautionary tale: Do brands have the capacity for ideology beyond capitalism? Is there such thing as a true feminist company?

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