Rawly Bold Apparel Backstory

Born and raised in Los Angeles, CA Pamela Delgado always had an entrepreneurial attitude. Her family would agree and say she has always been the determined one with big dreams.  

After College, she started working and traveling with an accessories brand that would be the gateway to her career. In 2012, she made the drastic decision to leave sunny California for the big apple. Coming from a Latin household, it was very rare for anyone in her family to just up and move away. Her goal was to establish her career in the fashion industry, but that was put on hold when she found out she was expecting her first born in 2013.

Once she settled into motherhood and birthed two children, she noticed her surroundings and the world was becoming consistently negative. That would eventually inspire her to create Rawly Bold- an e-commerce brand created to inspire, motivate and empower. Through her line, she promotes and restores positivity while giving back to charities that improve the lives of others.

Read her personal experience starting and growing her female-focused brand.

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Rawly Bold is an online store created to inspire, motivate and empower. I felt like things had become consistently negative so, I wanted to create something that restores positivity and encourages women.

I started very small with four styles and recently launched a limited edition tote bag.  I’m working on hopefully launching another new product soon. The feedback the line has gotten in this short time has been amazing! When women share what the words in our line mean to them it makes me extremely happy, which is the purpose of my brand. Yes, the apparel is super soft and comfortable. Quality is very important, but they’re not just clothes. Their purpose is to remind you that you are fully capable of achieving your goals. I’ve been telling myself to dare to dream, rise up, be fearlessly authentic, and to trust myself for years. Now, I want to share my mantra with the world and hope it will resonate with others.  

Coming up with the phrases on the garments was quite easy. I’ve personally been telling myself to dare to dream since I can remember. I’ve always had the entrepreneurial bug, but for the longest time, I never knew where to start. I am very multi-passionate, so it took me years to figure it out. I would always tell myself to “Dare to Dream,” when I felt stuck. I never wanted to lose sight of the big picture. I still repeat it to myself when I’m stressed.

Through this process, I had to trust myself and really pay attention to who I am- hence, the phrases "Trust Yo’self" and "Fearlessly Authentic". I had to trust and believe in the purpose of inspiring, motivating and empowering women as a business venture.

I have invested so much into building this business and that is a risk that I am happy I’ve taken. Trusting that gut feeling has been crucial for me, as I am very intuitive. I don’t ignore that feeling. I believe we get it for a reason.

To be fearlessly authentic is liberating. To not feel ashamed of who you are, where you’re from, your likes or dislikes is a very powerful thing. My sister, who does all my graphics randomly put "Fearlessly Authentic" on a sweater and I was obsessed.

"Rise Up" came about during the hurricane season when the devastating events occurred in Puerto Rico. I am Puerto Rican- I have family and friends who to this day face the consequences of that natural disaster, so the least I can do is give back. In the middle of a discussion that I was having with my sister we said, “Rise Up.” People need to rise up and come together so, change can happen. Rawly Bold evokes positivity and celebrates individuality no matter your beliefs or where you’re from. Inspiration and positivity are universal.

100% of the proceeds from the Rise Up t-shirt is donated to charity. 50% going to Everytown for gun control and the other 50% to B Strong and Delivering Good who are working towards relief efforts in Puerto Rico. I hope to work with other amazing charities in the future, but for now, those two are near and dear to my heart.

Our t-shirts and sweaters are sourced in Los Angeles, CA and printed in Brooklyn, NY. I was born and raised in Los Angeles, CA so, it’s always fun to go home and get a little work done.

I’ve discovered a community of uplifting groups, brands, and companies whose goal is also to empower and support women and I am humbled to stand beside them. We women have faced discrimination for years- I have experienced some first hand. Enough is enough. We are fully capable and able to win in this world and I am happy to be part of this time and contribute to the change we expect to see.

I cannot do this alone- Please join us on our mission to inspire and spread positivity.


Author: Born and raised in Los Angeles, CA, Pamela Delgado always had an entrepreneurial attitude. Once she settled into motherhood and two kids later, she noticed her surroundings and the world was becoming consistently negative. That would eventually inspire her to create Rawly Bold- an e-commerce website created to inspire, motivate and empower. Her brand's mission is to promote and restore positivity while giving back to charities that improve the lives of others.