Should Brands Cash On Youth Movements?

Now days political messages embedded in fashion are definitely a powerful tool for speaking to younger consumers. As the world we live in continues to change in different ways, our generation is starting to become politically active again. Kids across the world are protesting against Trump’s policies, for LGBTQI advancement, for feminist equality, and against global warming. But we cannot ignore the paradox between the romanticism, style and passion of the 1968 students riot youth movement  and luxury fashion designs.


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