The First Makeup Brand To Ban Retouching

SPKTRM Beauty refuses to photoshop or retouch any of its advertisements due to the effects “perfect” advertisements  can have on consumers and viewers’ self-esteem.“We want to break down a lot of these barriers and help people see beyond rigid ideals so they can have a broader appreciation for beauty in others, and in themselves."On top of banning retouching, SPKTRM hopes to be the most inclusive beauty brand on the market, by launching a 50 shade foundation range while also using male and non-binary models in their campaign.

Read more on Refinery29 | Image: SPKTRM BEAUTY