The Future of Beauty

The biggest beauty event of the year, Beautycon, wrapped up last weekend in downtown Los Angeles with a whopping 22,000 guests. Half-marketing event, half-festival, Beautycon is the future of the billion dollar beauty industry. By using the two day event to interact with customers, hold meet and greets with influencers, and promote and distribute new product lines, brands as big as Revlon and Target were able to build in-person relationships with consumers to gain customer loyalty, perform focus groups, and raise money for their companies.

Read more on The NY Times | Image: Anna Beeke for The NY Times