The famous car service Uber partnered with the wildly popular company Girl Boss to put more women in executive positions. Girl Boss works to inform and empower women everywhere by providing podcasts and information on women’s accomplishments around the world. This October, the companies held a contest where women were invited to submit business ideas on a ten slide pitch deck. The idea stemmed out of the hit show Shark Tank and aims to close the entrepreneur gap in gender. Women who are finalists in the contest are flown out to New York City where they are invited to pitch their idea to a panel of big-name investors. Jen Rubio is said to be the judge of each business idea and will help find more investors and executives to grow the winner’s business. Uber donated the prize money to finalists in hopes of helping them start on their journey into the C-Suite.
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Do large companies donate to initiatives in hopes of creating change or to increase their PR platform? Where do you think Uber stands on this spectrum?
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