Why Victoria’s Secret is Failing in 2018

Bloomburg reported in May that shares for Victoria’s Secret’s parent company, L Brands Inc., is down 44 percent, deteriorating the company’s market value by 65 percent since 2015. In the midst of the #MeToo Movement, Victoria’s Secret has found themselves unable to adapt to shifting perceptions of beauty standards and sex appeal. Aerie, one company at the forefront of the Body Positivity movement that started their #AerieREAL campaign in 2014 and featured diverse models, reported a 38% increase in comparable sales in their first quarter report of 2018.

 

 

 

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